Following the closure of another tool, I’ve been on the search for a new application to monitor key phrases on Twitter. Having tried some lacklustre competitors I found the free service Twilert – and haven’t looked back.
You can monitor up to 10 phrases and hashtags, and niftily you can also limit each one to a set geographical area should you wish. This is particularly handy if you work for a local or regional organisation. You then receive a daily summary sent straight to your email inbox showing tweets in your local area that mention your chosen terms.
With a bit of imagination in choosing your terms, you can use Twilert for much more than basic brand monitoring. Instead it can become a gateway into a whole range of local conversations that matter to your organisation.